About us
ABOUT US
Shaping our equestrian future
In a world where equestrian sports are evolving,
we are dedicated to providing the best gear for riders of all levels
to enhance their experience.
Explore New Riding Gear
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Start with the rider – discover their needs and provide the best gear.
Transforming the equestrian experience is possible.
We’ve done it before.
Meet our equestrian experts
Dedicated professionals enhancing your riding journey
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the store. He loves to keep his hands full by participating in product development, marketing, and enhancing customer experiences.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the retail industry, Mich has helped the store to reach its current success. Mich is among the best minds in equestrian commerce.
Emily Johnson
Chief Equestrian Officer
Aline is a passionate equestrian who loves sharing her knowledge. She mentors aspiring riders and connects with a community of horse enthusiasts.
Iris Joe
Chief Marketing Officer
Iris, with her extensive experience in the equestrian industry, helps us understand the needs of our customers and improve our offerings. She is determined to drive success and delivers her professional expertise to elevate our store to new heights.